My Story

I started my working life as a professional classical musician having trained at the Guildhall School of Music and Drama and the Royal Welsh College of Music and Drama. I was principal saxophone of the London Contemporary Orchestra, performing with composers including Terry Riley and Shiva Feshareki, and co-founded the Lunar Saxophone Quartet, which commissioned over 50 new works across a decade and led to working with visionaries including Philip Glass and Michael Nyman. It was serious, demanding work — and it taught me how to prepare obsessively, listen carefully, and find creative solutions under pressure.

When I moved into the commercial world, those instincts came with me. I began in agency life at Invicomm and Friend Studio in London, delivering board-level brand and communications consultancy for clients including Shell, Nestlé, AstraZeneca, and Philip Morris International — and leading a £2.5M brand transformation programme for Ultra Group, a FTSE 250 defence business. That work gave me a grounding in how large organisations think about brand, reputation, and stakeholder communication.

From there I moved client-side, holding senior marketing leadership roles at publicly listed companies including GetBusy, and helping scale some of the fastest-growing D2C brands in the UK including Frive, Fenella Smith and Harbour Lifestyle.

In 2024 I co-founded Display Champ and Bright Ivy, two consumer brands that each reached seven-figure turnover in their first year. Running my own businesses sharpened something that advisory work alone never could: you make better recommendations when you've had to live with the consequences of your own.

I'm a Fellow of the Chartered Institute of Marketing and currently provide advisory services to Three Hills Capital Partners backed business EnableAll and several rapidly scaling eCommerce brands including Paddy & Scotts. I'm now looking to bring that breadth of experience — agency, corporate, founder, adviser — to board and trustee roles where I can contribute meaningfully, particularly at the intersection of commercial strategy, brand, and governance.

I'm at my best in rooms where I'm not the loudest voice but the one asking the question nobody else thought to ask.