I build brands, audiences and revenue for companies that refuse to settle.

I trained as a classical musician at the Guildhall School and the Royal Welsh College, performing as principal saxophone of the London Contemporary Orchestra and co-founding the Lunar Saxophone Quartet. That background taught me how to prepare obsessively, read an audience, and find creative solutions under pressure.

I brought those instincts into the commercial world — first in agency, delivering board-level brand consultancy for Shell, Nestlé and AstraZeneca, then client-side at publicly listed companies and some of the UK's fastest-growing D2C brands. In 2024 I co-founded two consumer businesses that each reached seven-figure turnover in their first year.

A Fellow of the Chartered Institute of Marketing, I now advise PE-backed and growth-stage businesses on commercial strategy as well as running my own two brands.

I'm building a portfolio of board and trustee roles — particularly where commercial strategy, brand, and governance intersect.